Beauty is not an objective entity. Like the proverbial sound in the forest which must be heard to be a sound, beauty has to be beheld by someone to be beauty. Beauty is a perception, a judgment call. Hairstyle, clothing, and makeup aside (I leave that to other books), here’s how you can manipulate your Quarry’s perception of your looks.

While I was researching physical appearance, a friend sent me a videotape of a segment of the television show 20/20 aired some time ago on physical attractiveness. In one sequence, a strikingly beautiful blonde (an actress hired by ABC) stood on the side of the highway by her supposedly stranded car. Passing cars and trucks came screeching to a halt. Men risked life and limb galloping across four lanes to help the lovely damsel in distress. Several men fought over which lucky man was going to go get her gas for her.

In the next segment, another actress stood by the side of the highway. Same clothes. Same stranded car. However, this woman was less attractive, or so judged the program’s producers. Did cars come to a screeching halt to help her? Did men gallop across four lanes to help her? No. The autos went whizzing by. One or two slowed down but, after the drivers checked her out, they sped away.

One car stopped, but the male driver simply pointed to where she could go get some gas herself. Afterward, the program’s hosts interviewed the two actresses seated side by side. I pushed the pause button on my VCR to get a closer look at the two women. I scrutinized one, then the other, then the first again. I thought, “There’s not that much difference in their looks!” But, being female, I presumed that perhaps I’m no judge, so I decided to get a male opinion. I showed the frozen frame to a male friend. He agreed, “Not so much difference.”

What was it? I played the entire sequence for my friend. “Oh, sure,” he announced. Now he could see it. “Yes, the first actress is definitely prettier.” It took a third viewing for me to unravel the mystery. The first actress smiled at passing cars. She cocked her head, threw her shoulders back, and pushed her breasts out. She looked happy, fun-loving, sure of herself—therefore beautiful. The second actress just leaned against her car with a dejected expression on her face. She made no eye contact with passing traffic. She looked miserable and crossed her arms in front of her chest, hiding two of her very good assets. She looked unhappy, grumpy, unsure of herself—refore homely. Beautiful women move differently than their plainer sisters do.

This leads us to a technique to change your Quarry’s perception of your looks. Develop confident and beautiful body language. You will actually appear more beautiful when you move with grace and enthusiasm. Beauty is as beauty moves.

MOVE LIKE A 10

Can you fool Mother Nature? No. But you can fool a man.
Convince yourself that you are the most beautiful creature that ever graced the planet. Then move accordingly.

Men, does a similar technique work for you? Yes. Your physical movements definitely affect how alluring you are to women. Recently, after one of my seminars, a man asked me for some advice on approaching women. He was a good-looking fellow, but he stood slumped in front of me, his arms dangling like he had no further use for them. His eyes periodically darted away from mine in shyness. He asked me what opening lines work with a woman. I wanted to shake him and say, “Hey, forget what comes out of your mouth! First shape up your body language.” Women are attracted to men who move in a strong, self-assured, and masculine fashion.

MOVE LIKE A HUNK

Men, make strong, smooth, bold movements. Walk strong. Look like you know where you’re going and why. Take the woman’s arm when crossing the street, help her in and out of cars, and make other manly gestures that women find so seductive.

Countless studies conducted on how your physical appearance affects your success in love lead us to the following unusual technique. It will definitely increase your chances of finding your special someone.

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When answering researchers’ questions about women’s looks, men were less articulate. A typical answer was, “Uh, gee, well, you know [grunt, grunt], uh, good-looking.” However, a group of resolute scientists plodded on and zeroed in on what the average male considers attractive. Yes, thin is definitely in. For women especially. In an analysis of singles’ ads, researchers discovered, out of twenty-eight desirable qualities, thinness topped the list for men. Again, this varied with the class and personality of the man. More extroverted and lower-class men choose large-breasted, wide-hipped women. More introverted and upper-class males choose smaller-framed women.

A group of men from various classes was shown photos of large-breasted nudes in typical pinup poses along with some pictures of more fully clothed attractive women. The results were as expected when the men were asked which they would like for a roll in the hay. However, when questioned on which they would prefer as a wife, both upper- and lower-class men chose the more clothed woman. Many of the upper-class men even preferred the clothed lady for a roll in the hay (or a tryst in the backseat of their Mercedes).

Unfortunately, the studies weren’t any more enlightening on the specific facial features men like. This is probably because, like in all other aspects of their lives, men don’t pay as much attention to detail as women do. There was a time when our culture was obsessed with symmetry. No longer. And, in times gone by, men wanted women in the lighter ranges of their own ethnic coloring. Women preferred just the opposite. Darker-hued men got top points. However, as our melting pot boils faster, the old blond-haired, blue-eyed, angel-faced beauty standard is rapidly changing. Some of today’s top beauties are very different from that stereotypical idea. Now it’s the look. Fortunately, if you weren’t born with the look, you can get it—with a little brains, some imagination, and a makeup bag.

The only generalization we can make on looks is that both sexes prefer people with a clear complexion, a slender body, shiny hair, straight white teeth, and clear eyes—in other words, healthy.

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