When answering researchers’ questions about women’s looks, men were less articulate. A typical answer was, “Uh, gee, well, you know [grunt, grunt], uh, good-looking.” However, a group of resolute scientists plodded on and zeroed in on what the average male considers attractive. Yes, thin is definitely in. For women especially. In an analysis of singles’ ads, researchers discovered, out of twenty-eight desirable qualities, thinness topped the list for men. Again, this varied with the class and personality of the man. More extroverted and lower-class men choose large-breasted, wide-hipped women. More introverted and upper-class males choose smaller-framed women.

A group of men from various classes was shown photos of large-breasted nudes in typical pinup poses along with some pictures of more fully clothed attractive women. The results were as expected when the men were asked which they would like for a roll in the hay. However, when questioned on which they would prefer as a wife, both upper- and lower-class men chose the more clothed woman. Many of the upper-class men even preferred the clothed lady for a roll in the hay (or a tryst in the backseat of their Mercedes).

Unfortunately, the studies weren’t any more enlightening on the specific facial features men like. This is probably because, like in all other aspects of their lives, men don’t pay as much attention to detail as women do. There was a time when our culture was obsessed with symmetry. No longer. And, in times gone by, men wanted women in the lighter ranges of their own ethnic coloring. Women preferred just the opposite. Darker-hued men got top points. However, as our melting pot boils faster, the old blond-haired, blue-eyed, angel-faced beauty standard is rapidly changing. Some of today’s top beauties are very different from that stereotypical idea. Now it’s the look. Fortunately, if you weren’t born with the look, you can get it—with a little brains, some imagination, and a makeup bag.

The only generalization we can make on looks is that both sexes prefer people with a clear complexion, a slender body, shiny hair, straight white teeth, and clear eyes—in other words, healthy.

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